BoA – IDENTITY
February 10, 2010 |
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1. This Is Who I Am
2. EASY
3. BUMP BUMP! feat. VERBAL (m-flo)
4. LAZER
5. interlude#1
6. is this love
7. Mamoritai ~White Wishes~ (まもりたい ~White Wishes~)
8. interlude#2
9. Neko Love (ネコラブ; Cat Love)
10. THE END Soshite and… (album ver.) (THE END そして and…)
11. Possibility duet with Miura Daichi
12. fallin’
13. my all
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Truthfully, BoA’s albums hardly ever impress me. The closest she got to that was her American debut, though it was tiring to some extent. When I saw what was going into this product, admittedly, I was curious. It seemed like BoA was finally doing what she wanted, writing six of the above tracks, including four compositions. Now let’s see how her first effort as producer fair.
My first thought about This Is Who I Am was, “Not another ‘I’m going to reinvent myself/This is the real me’ piece of crap”. Boy, how right was I? It starts off very intense and promising, but immediately after the intro, it has the unfortunate chord change that comes out of nowhere, and that is when (unfortunately) BoA comes in too. For her first composition of this album, she reminded me of how she needs help in this department. Among the limited aspects I enjoyed about this song was the jazzy sound (which surprisingly suits BoA quite well, and a major improvement from her “jazz” from DO THE MOTION). Sadly, that pretty much covers the things I did like and this song was dominated by things I didn’t (so many that I had to list them).
- BoA’s singing (technique) is terrible. She’s constantly falling out of tune, and it’s partially because she’s too focused on adlibbing to bother singing properly for the rest of the song.
- That being said, her adlibbing is excessive and overdone, as usual.
- The lyrics are so generic that they’re puke-tastic. Every artist has their staple “Real me” type of song, but in BoA’s case, she has about 409385093850 of them, and this is possibly the worst one so far. She’s seriously lacking in the creativity department here.
- The composition! It starts off decently, and it even sounds like she’s learned to put some breaks between most of her phrases, but then as the song progresses, she starts to wail and adlib endlessly, and that’s when you notice that there is no structure to this song.
- Lastly, when she starts to adlib endlessly to a pile of jibberish, or a whole lot of ‘This Is Who I Am” (at some points I can’t even identify the language she’s trying to sing in).
Sorry, I warned you that was going to be long. “THE END……. soshite, and…” (kidding).
BoA composition No. 2! I seriously thought BoA would have composed all ballads, so EASY was a pleasant surprise. I really like the edgy arrangement, and the programming is pretty cool (thanks Gakushi). The song is kind of fun, and not what I would have expected from somebody who just composed the pile of BS (read above). Lyrically, this isn’t any masterpiece, but it’s somehow better than “This Is Who I Am”. It sounds like it was better planned out. You can really tell that BoA’s trying to milk her newfound comprehension of English, though some of those phrases are ridiculous (like the number of times she repeats “You think it’s very easy”). I’m not sure I would really call this a complete composition. Majority of the song sounds like a giant chant or cheer (not even the entire verse is sung), and most of the musical parts actually is focused on the arrangement, which wasn’t even done by her anyway. Anyway, the song sounds like it’d be fun to watch her perform (seeing as she loves to opt to sing-shout some of her current songs during her tours, so it should work out for her…). This song is cool enough though, and BoA doesn’t sound as monotonous as she usually does. I can see it becoming a guilty pleasure type of song in the near future.
When BUMP BUMP feat. VERBAL (m-flo) was first released, it took a few days to grow on me (especially because the video was kind of tacky and weirded me out just a bit). However, it’s not a bad product from VERBAL, and the melody is cute (I’m sure that’s not the effect they were going for, but I can’t help it). It was also the first Jpop single where I’ve heard BoA sing with any touch of emotion. In comparison to the rest of the album though, she sounds somewhat washed out here. I need BoA to be more aggressive and energetic here in order to really sell this song, but it was decent overall.
Following BUMP BUMP, we get yet another VERBAL creation, LAZER. I think this is better than what I’m used to VERBAL producing, so good for him. He really worked to get a character from BoA, and was pretty successful at that. The verses are the best part of the song. BoA does a good job with interpreting the song for the most part. I’m not totally convinced by the chorus though. BoA’s vocals also sound a bit too weak to pull it off. The lyrics are kind of cheesy, but I guess that’s what happens when you work with one-half of m-flo. This song has been getting a bit criticized for being forgettable, but it’s definitely one of the better tracks in this album. It’s not perfect though. It’s a good product, but this song are a prime example of BoA being overly monotonous, especially those spoken parts. In fact, she reminds me of a bored grocery store announcer (“Clean up in Aisle 9″). The nasally quality is enough to drive anybody up a wall. I still like that BoA did capture the mood of the song, but for some odd reason, she opted to sing completely toneless. There is no resonance or life in her vocals. It may also be part of the reason why the choruses didn’t translate as well. She fails to enunciate her words so there’s a ton of slurring everywhere.
interlude #1 = WASTE. OF. TIME.
is this love is outright boring. It’s nice that BoA’s continuing to pursue that light jazz sound, which I truly think works well her. Her musicality is decent here, but I can’t help feel like she’s just ever-so-slightly bored in comparison to what she was doing earlier. The previous tracks had a certain spunk to them (yes, even “This Is Who I Am”), but this isn’t something entirely out of BoA’s league, and she knows it too. I need a bit more sophistication, or smoothness and sass. BoA makes this sound like just another job. She’s already having some trouble with her lack of tone, so it doesn’t help that she sounds bored too. This song could have turned out quite nicely had it not been for everything I mentioned.
We’ve definitely hit the “pop-ballad section” of the album, because Mamoritai ~White Wishes~ follows. In a complete 180 from is this love, this is BoA singing with tone. Granted, it’s not the cleanest performance, but I like it that much more because she puts everything she’s capable of into the song. For once, she’s phrasing, working with dynamic contrast and building the song. Just to push her a little more, I wish she would take down the belting in certain sections ever-so-slightly, so it doesn’t sound like she’s on the brink of shouting, but that’s more of a picky criticism. It would definitely help her control her vocals a bit better though, as she does sometimes lose control of her tone those notes end up coming off wild. That tricky section from high to low during the pre-chorus was a hit-or-miss for her as well. Sometimes she sounded too strained up high, so she dropped down too low when returning, but kudos for her for correcting it the second time around. Vocally, this is probably one of the best recordings by BoA in a very long time.
interlude #2 = 4 seconds I’ll never get back. =(
Anything you would have thought upon reading the title NEKO LOVE, I ask you to forget it. I guess it’s a bit more upbeat and cutesy than the rest of the songs (relatively speaking), but it’s definitely not bubblegum pop. It’s actually a funky little dance number. I won’t lie though, I don’t love this song (though it surprisingly can get addictive). BoA wrote the lyrics to this song (but one of the ones she didn’t compose). As far as her vocals go, she does accents her phrases nicely, and even her light slightly toneless vocals works well in this case, so it’s not as noticeable. She encounters a problem with singing EVERY phrase with the same diction and intonation though. Recall the comment I made earlier about BoA lacking creativity in her lyrics – it applies here again. As if we needed yet another song that exploits her name as can be heard in the repetitive background lines (repeated to the point that makes me want to vomit) such as, “B. O. A. People know my name”. At least she has some other cute lyrics about cats or something, but she really needs to stop plugging herself. I think that technique is exhausted by now.
I’m not quite sure how THE END soshite and… (album ver.) became longer, because as I recall, it was long enough to begin with (I still wonder why it says “soshite and…” o_O). I’m on the fence with this other BoA composition though. It’s a mix between her endless and/or super repetitive phrases, but has some very nice moments. It isn’t as big of a adlibbing mess as the first track, so it definitely has more structure to the overall song. On the other hand, nice as it can be, it’s quite generic and dull. Actually, it’s nice to hear BoA trying to emote in this song (well, she should because she wrote it), but she didn’t really leave herself much room to grow. The entire song is pretty monotonous (I try to tune out the messy adlibbing, although it is a slight improvement to what I’m used to), and she basically keeps her vocals leveled from beginning to end, adding to the boredom factor.
It’s too bad I think of that unfortunate performance at Billboards Japan whenever Possibility comes on. When I get past that though, it’s easily the best song off of this album (go Nao’ymt, even if you have some weirdo creations). Anyway, I like what was done here for BoA and her duet partner Miura Daichi fits in nicely. They both do very well during their solos, and I even think they brought out the best in one another. I can’t remember the last time I’ve heard BoA sing with so much conviction recently (she did even better here than she did with Mamoritai). She really sings out and it’s noticeable in those parts that she does nail (i.e. the parts in her natural range). I’m a bit bothered by Miura’s harmonization parts, because they’re clearly not in his range adding to the problems with tuning they tend to have when they sing together. The song does become a wail-fest towards the end, and there’s a ton of straining and thinning of their tones in both of their higher registers and when they belt, but luckily, neither moments really last that long (though it does elicit a few cringes from me on occasion). The song overall is sweet, smooth and generally well done, so they do tend to overlook the messier parts of the song.
Fallin’ starts off nicely, and this is BoA’s best effort in terms of composition to date. Every part of this song sounds like there’s a beginning and end to her phrases, which she rarely gets right. I’m quite pleased with the overall product of this track. The vocoder/filter or whatever she’s using is rather distracting. There’s a bit too much of it, though I won’t say the song didn’t need it. Some parts seemed to turn out better because it was present, I’m just not sure majority of the song was enhanced by it. I’m still bothered by her skills as a lyricist though. There’s a definite pattern to how she writes, and it’s not necessarily clever or entertaining to listen to. She’s still going for her excessive repetition of one word or phrase, so while I might have preferred a bit more variety (this applies to all her songs), it didn’t turn out so badly here. She just needs to work on knowing when to cap it so it doesn’t get exhaustive listening to her.
It wasn’t too long ago that I heard another ballad that was full of synthesized accompaniment, oh right, that was track 4. my all is a nice ballad though, and has a certain sweetness to it. I like the amount of emotion BoA is putting into this ballad, even though the composition is painfully generic yet again. Even so, it makes all the difference that she’s singing with emotion even for a not-so-special song, than if she had done it with her usual monotony. I wasn’t fond of the arrangement though, and a simple piano/guitar set would have reduced the cheese factor by about 100 times here. I can’t say much about the track, except that BoA’s singing is pretty well here. Though it’s not something I would listen to often, it’s a sweet way to end the album.
When asked about whether I’m for this album or against it, plain and simple, I’m indifferent. It contained both aspects that I enjoyed, but some of her not-so-glamorous moments were also present in this album. BoA’s first attempt at self-producing wasn’t a total failure. There was definitely some of her own personality shown through most tracks, which is what I’ve been asking her to do year after year. I still don’t think of her as much of an artist to be honest. Some of these tracks really are tasteless, or were subjected to poor arrangement (in the case of some of her compositions). Speaking of her compositions, she’s definitely improving, but they do make up a lot of the weaker tracks which makes me wonder if she should really just leave that sort of thing to composers. “Fallin’” turned out decently and was the only one that sounded like a real song and not a giant mess, but the rest were really borderline or worse. All things considered, I really think she worked hard to produce this, but it didn’t really quite meet expectations. No question, the quality of production came up short. I do appreciate the effort she put forth here, and that’s where I see the biggest improvement. I’d like to see her work on her cleaning up her vocals for the future since her technique isn’t that great and she sounded a bit scratchy throughout. Now that BoA’s proven that she’s capable of actually putting some life into her work (particularly her Jpop work), I hope this was a good learning experience and she continues to put this much effort, if not more, in all her subsequent productions, because even though this album didn’t turn out amazingly, it was still refreshing to hear her deliver a performance for once.

Favourites:
Possibility duet with 三浦大知